I lastly satisfied Glenn Gabe to let me interview him on my vlog, and we spoke for some time on a ton of core website positioning subjects. Glenn has been doing website positioning for a very long time, and he’s my go-to man for a few of the most complicated Google website positioning subjects. He runs a consultancy firm named G-Squared Interactive. Glenn can also be one in all he only a few individuals I permit to jot down on my website, and as I mentioned within the video, he noticed a Bing search replace weeks earlier than Microsoft confirmed it.
We dive proper into what was new then however is now outdated since I recorded this again in February – the subject of Bing Chat and Google Bard. We love how Bing Chat provides hyperlinks and citations to publishers, however we’re uncertain if customers will click on. We mentioned our concern over the traditional searcher not desirous to click on over and validate their studying content material. We mentioned how Bing ought to add this information to Bing Webmaster Instruments, and Google ought to add it to Google Search Console, Bing mentioned they’d. Google examined it for featured snippets however pulled it away for some cause.
We then speak about utilizing AI, generative AI, to generate content material. Google posted its ideas on AI content material shortly earlier than we spoke, however Glenn Gabe mentioned it’s a harmful space for publishers. He mentioned Google will have the ability to choose up on it, and you’ll want to generate high-quality content material with it as a result of low-quality content material will get hit laborious by these algorithmic updates. It’s not simply AI content material, and it’s utilizing translation or different methods at scale. Glenn’s recommendation is to have somebody edit it and ensure it’s helpful and useful to the tip consumer and never simply generated to rank effectively in search.
We then contact on the hallucination downside with these AI instruments, however Glenn precisely says that the AI will get higher and higher, and this can be much less of a difficulty sooner or later. He mentioned Google is sweet at detecting low-quality content material, and it doesn’t matter whether it is human-written or AI-written low-quality content material; so long as it’s low high quality, will probably be detected. Glenn mentioned, particularly for the reason that useful content material replace and future useful content material updates.
Half two is coming quickly, however for now, you’ll be able to study extra about Glenn Gabe on Twitter at @glenngabe or on LinkedIn.
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