Major Traditional Global Ad Agencies and Networks poised for Blockchain and Web3.
For those with growing or serious budgets. (And even for Degen CEOs? You are not alone.)
1. WPP
Global Revenues: $17.3 billion (2023)Team Size: Over 100,000 employees worldwideSegment Revenues: WPP does not break down specific revenues for blockchain and Web3, but their subsidiaries like Ogilvy, VMLY&R, and Wunderman Thompson are involved in these sectors.Capabilities: Digital marketing, programmatic advertising, data analytics, creative services, and blockchain advisory.Website: www.wpp.com
2. Publicis Groupe
Global Revenues: €12.6 billion (2023)Team Size: Approximately 80,000 employeesSegment Revenues: No specific revenue disclosure for blockchain and Web3, but major subsidiaries like Sapient and Digitas have been exploring blockchain-based marketing solutions.Capabilities: Data-driven marketing, AI and machine learning, customer experience management, blockchain data solutions.Website: www.publicisgroupe.com
3. Dentsu International
Global Revenues: $9.7 billion (2023)Team Size: Around 46,000 employees worldwideSegment Revenues: Dentsu Ventures is actively investing in blockchain startups; the group has focused on blockchain for programmatic advertising and fraud prevention.Capabilities: Customer experience, digital transformation, programmatic advertising, and blockchain consulting.Website: www.dentsu.com
4. IPG (Interpublic Group)
Global Revenues: $10.9 billion (2023)Team Size: Over 50,000 employees globallySegment Revenues: No specific disclosure for blockchain; agencies like McCann, R/GA, and FCB are known for exploring blockchain applications in digital rights management and community engagement.Capabilities: Creative services, digital transformation, blockchain for digital rights management, NFTs, and decentralized community building.Website: www.interpublic.com
5. Omnicom Group
Global Revenues: $14.3 billion (2023)Team Size: Approximately 71,000 employeesSegment Revenues: Omnicom agencies such as BBDO, TBWA, and DDB are increasingly involved in Web3 projects, but specific revenues are not disclosed.Capabilities: Digital transformation, decentralized platforms, NFTs, metaverse strategies, and blockchain-based customer engagement.Website: www.omnicomgroup.com
6. Havas Group
Global Revenues: €2.6 billion (2023)Team Size: Around 20,000 employeesSegment Revenues: Through Havas Blockchain, the group focuses on crypto marketing and blockchain-based campaigns, but specific revenues are not disclosed.Capabilities: Blockchain consultancy, crypto marketing, DeFi campaigns, and NFT strategies.Website: www.havas.com
7. M&C Saatchi
Global Revenues: £225 million (2023)Team Size: Approximately 2,500 employeesSegment Revenues: The agency works with blockchain and Web3 clients, focusing on creating immersive digital experiences, though no specific revenues are disclosed.Capabilities: Creative content, digital transformation, blockchain engagement strategies.Website: www.mcsaatchi.com
8. Accenture Interactive
Global Revenues: Part of Accenture’s $64 billion revenue (2023)Team Size: Over 40,000 professionals in the Interactive divisionSegment Revenues: Focuses on end-to-end solutions in blockchain and digital transformation; specific revenues are integrated into the larger Accenture financials.Capabilities: Strategy development, creative services, digital trust and transparency, blockchain integration.Website: www.accenture.com/us-en/services/interactive-index
9. Deloitte Digital
Global Revenues: Part of Deloitte’s $59 billion revenue (2023)Team Size: Over 100,000 professionals worldwide, including a dedicated digital teamSegment Revenues: As part of the larger Deloitte consultancy, Deloitte Digital leverages blockchain for digital marketing and data analytics; specific revenues are not isolated.Capabilities: Blockchain consultancy, decentralized data management, customer experience, digital marketing.Website: www.deloittedigital.com
10. Blockchain and Web3-Native Agencies (Lower Fees, Niche/Specialization, Quality) with Industry Power.
Transform Group, US/Puerto RicoFocus: PR and StrategyWebsite: https://transformgroup.com/MarketAcross (Inbound Junctions), Israel/EuropeFocus: PR and marketing for blockchain, cryptocurrency, and DeFi projectsWebsite: www.marketacross.comCoinbound / USAFocus: Crypto influencer marketing, social media management, SEO strategiesWebsite: www.coinbound.io
These agencies, both traditional and Web3-native, are equipped with the expertise, networks, and technological capabilities required to navigate the complex and rapidly evolving landscape of blockchain and Web3 marketing. They can provide end-to-end services ranging from strategic planning and creative development to programmatic advertising, community building, and decentralized engagement.
